On average, companies today use 37 software tools to execute their daily activities and tasks, as revealed in a survey conducted by Siftery.
From generating leads to engaging them, there are tools available to automate every activity. However, the availability of too many software and tools can be overwhelming to decide which one would be the right fit for your brand.
To help you pick user engagement tools, we have shortlisted 55 best user engagement tools for you to choose from.
What are user engagement tools?
User engagement tools are software and applications you can use to engage your users. In short, these tools help you to make your interaction with users much more effortless, personalized, and relevant. On top of it, these tools not only provide different mechanisms and approaches to engage but also provide analytics to measure and track your user engagement.
User engagement varies based on the target activities to execute. For example, there are user engagement tools for in-app communication, feedback and survey, analytical tools, website engagement tools, and more.
Why should you use customer engagement tools for your business?
There are too many activities that go in coordination to run any business from handling employees to managing clients, projects, and beyond. Engaging your users could be time taking if there are no tools to do so.
User engagement tools also enable brands to focus on scalability and automate the engagement tasks such as setting up a welcome email for all the new users.
According to a report by Gallup, businesses achieved a 23% or more share in profitability and revenue growth by completely engaging their customers.
The right user engagement establishes your brand’s identity. And, it’s the brand’s identity and reputation that yields higher revenue generation.
Retain your users
According to Harvard Business Review, it’s five to twenty-five times more expensive to acquire a new customer.
This emphasized investing in engagement tools that give out good retention by improving customer relationships.
Here’s a list of 55 best tools for user engagement based on various categories as follows:
Push Notifications and Email platforms
- Truepush (Free-forever plan)
Truepush is a free push notifications platform for the web and mobile. Some of the main features include Audience segmentation, Triggers, RSS-to-push, and more. Truepush currently provides various integration options such as website integration, PWA integration, WordPress plugin integration, AMP site integration, and APIs. Truepush is capable of sending 1 billion push notifications a day and has been awarded by reputed platforms like G2, FinancesOnline, and others.
2. Twilio (Paid plan)
Twilio powers the future of business communications, enabling phones, VoIP, and messaging to be embedded into web, desktop, and mobile software. We take care of the messy telecom hardware and expose a globally available cloud API that developers can interact with to build intelligent & complex communications systems. As your app’s usage scales up or down, Twilio automatically scales with you. You only pay for what you use – no contracts, no shenanigans.
3. Leanplum (Paid)
Leanplum is a multi-channel customer engagement platform that helps Growth and Marketing teams to achieve their engagement and revenue goals. It helps to orchestrate personalized campaigns and develop targeted in-app experiences to enhance the user experience by leveraging real-time customer data for personalization and rich behaviors for user segmentation.
4. Hubspot (Free and Paid plan)
HubSpot is one of the most used inbound marketing and sales platforms. It helps brands from generating leads to converting them. The tool does this with various functionalities and allowing marketing and sales departments to manage all their activities in one place.
5. Customer.io (Paid tool)
Customer.io is a marketing platform that allows you to send push notifications, emails, and SMS messages to engage and retain customers.
6. Mailchimp (Free and paid plan)
Mailchimp is a marketing automation platform built for businesses that can create email lists and reach out to their target audience.
It is an all-in-one tool where along with maintaining mailing lists, you can create custom email templates, and nurture and automate your entire marketing campaigns.
7. Marketo (Paid tool)
Marketo is a diverse conversion optimization platform that offers a variety of marketing tools and resources. This platform is designed to provide optimal customization in marketing and engagement efforts and includes a number of different features and solutions for marketers and brands from various industries. Analytics are even included for a true all-in-one solution.
8. SendGrid (Twilio) (Free and Paid plan)
Twilio SendGrid is a leader in customer communications. Our trusted, cloud-based email delivery platform helps marketers and developers send with confidence. We are trusted by over 80,000 global customers, big and small, to drive engagement and growth through their email program. In addition to our award-winning API, SendGrid’s Marketing Campaigns offers powerful, one-to-many sending, straightforward segmentation, flexible and frustration-free campaign editing, and actionable analytics.
9. Klayvio (Free and paid plan)
Klaviyo is a growth marketing platform that helps you deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and the web. And the results speak for themselves—brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone.
10. Constant Contact (Paid plan)
Constant Contact is an all-in-one marketing platform that can help you build your brand, get more leads, and drive more revenue. The software offers plenty of features to help boost your marketing campaigns, from a website builder to social media ads to email marketing automation.
11. Moosend (Free and paid plan)
Moosend is an email automation tool that enables you to build your email list, send personalized messages, and automate tasks.
The tools also provide templates that are easy to customize using the drag and drop option.
12. Mailerlite (Free and paid plan)
Mailerlite is an email marketing tool that helps you to create professional campaigns with responsive designs. The tools also provide eCommerce integration with the popular platforms along with live 24/7 customer support through chat and mail.
13. Google Analytics (Freemium plan)
Google Analytics is the most trusted analytics tool by startups, SMEs, and big MNCs. It provides all the important metrics that one needs to get started with. From audience analytics to acquisition analytics, the tool provides all the information such as traffic through different channels, active users, bounce rates, time spent on-site, and a lot more.
14. Amplitude (Paid tool)
Amplitude is another analytics tool that provides automated deeper insights into customer’s journeys. Whether you have one or multiple products, support multiple devices, or use basic or advanced analysis, you can use Amplitude according to your needs.
15. Mixpanel (Free and paid version plan)
Mixpanel is a tool that helps you to analyze how user interactions are taking place with your online products. It helps you in understanding the trends in real-time, understanding user behavior, and building decisions based on that.
16. Heap (Free and paid version plan)
Heap in analytics tools that provides all the useful insights through simple dashboards. The tool makes it, even more, easier to execute any integration with all the necessary codes it provides. Heap will allow you to automatically capture and measure every user action, including taps, swipes, page views, form submissions, clicks, and much more.
17. FullStory (Free and paid plan available)
FullStory offers digital experience analytics, on-the-fly conversion funnels, advanced search capabilities, a video-like replay of real user sessions, and robust debugging and developer tools—all while integrating with leading software-as-a-service (SaaS) products.
18. Segment (Free and paid plan available)
Segment is a CDP i.e., customer data platform that helps companies leverage first-party customer data. The platform provides access to reliable data for marketing teams, customer success teams, etc and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. Global brands use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.
19. Hotjar (Free and paid plan available)
Hotjar is an analytics tool that offers comprehensive heat maps, session recordings, and much other information that helps brands in understanding which marketing issues need to be fixed, and the same goes for user engagement.
The tool is built in a way that marketers from industries across varied domains can easily adopt the product suiting to their requirements.
20. Optimizely (Paid tool)
This platform is highly used for analytics, user personalization, targeted marketing, A/B testing, and other optimization tools for further user engagement. Optimizely’s solutions can be tailored to the business requirements and making it easier to get the perfect engagement improvement assistance from this platform.
21. Woopra (Free and paid plan available)
Woopra is a tool that provides Analytics for Product, Marketing, Sales, and Support teams. Woopra is an advanced customer analytics cloud service built with proprietary tracking technology that automatically builds detailed profiles of each customer in real-time. This helps in making re-formed analytical decisions with higher conversion rate expectations.
Treasure Data makes it possible for businesses to collect and translate huge amounts of data into standard customer journeys. Treasure Data is CDP ( customer data platform) for an enterprise that offers end-to-end, fully-managed cloud service for big data.
23. Contentful (Free and paid plan)
Contentful is the platform that lets you update the content across various platforms such as websites, mobile app, or any other platform that shows content. It saves you the time and hassle to create your own backend to manage the content and provides many tools which make it easier to actually generate a website or app.
Live chat and customer communication tools
24. Appcues (Free and paid plan)
Appcues is a cloud platform, which enables product teams to build UX designs after thoroughly analyzing human interactions.
Key features include user onboarding, feedback collection, employee engagement tracking, goal management, A/B testing, and reporting.
25. Wistia (Paid tool)
Wistia is a tool that allows professionals to host videos on it. Though YouTube is available for your videos, it might not be completely business-forward. YouTube helps creators monetize their videos, whereas Wistia is the right place for your business needs.
26. Drift (Free and paid plan)
Drift is one of the most trusted conversational marketing and sales platforms that helps businesses connect with potential leads and buyers. The tool has evolved quickly in a short span and leads businesses through the customer-driven revolution by using conversations to unlock hypergrowth.
You can use Drift in-app chatbots for sales and marketing requirements.
27. Help Scout (Paid tool)
Companies of all sizes can use Help Scout, which is customer service and help desk software. Users from different departments can collaboratively work using the tool and manage several products/brands from the same account. You can create workflows and automate your activities using simple logic like if/then, etc. This helps you in removing repeated tasks if any.
28. LiveChat (Paid plan)
LiveChat is a customer service platform that provides online chat, helpdesk software, and web analytics. It lets you communicate with your users in real-time. Live chat support has the ability to promptly and conveniently answer customer inquiries that can bump up your website conversion rates.
29. Helpshift (Paid tool)
Helpshift is a mobile-first customer service platform. Some of the world’s top mobile apps and mobile games use the tool for quick in-app assistance. Whenever users need help they can get it right in the app with immediate, automated solutions to many issues.
30. Zendesk (Paid tool)
Zendesk is a help desk management solution on the cloud offering customizable tools to build customer service portals, knowledge bases, and online communities. The solution offers a customizable front-end portal, live chat features, and integration with applications like Salesforce and Google Analytics. Zendesk is used across varied domains in the industry including technology, government, media, and retail, from small to large.
31. SendBird (Paid tool)
SendBird is the leading interaction API platform trusted by modern digital apps like Reddit, Delivery Hero, and Hinge to easily embed real-time chat, voice, and video into their apps. SendBird makes real-time interactions available through an easy-to-access API on top of a fully managed platform.
32. SnapEngage (Paid tool)
SnapEngage is the leading omnichannel customer engagement platform that helps to transform customer engagement throughout the customer lifecycle, improve KPIs, and drive measurable business outcomes.
33. Needle (Paid tool)
Needle is a chat platform for applications that provides true brand advocates who do the authentic conversation with users and guide them in making decisions.
Using Needle, you can drastically improve response rates without increasing the headcount.
34. Nextiva (Paid tool)
The platform brings all communication channels — voice, video, collaboration, SMS, chat, and surveys — together in one place. This helps businesses access the information they need to provide amazing customer experiences and drive business results. Intelligence and automation are built-in, so you can focus on helping customers.
35. ProProfs Chat (Free and paid plan)
ProProfs Chat is a responsive live chat software that helps organizations get in touch with their daily visitors and customers in real-time. ProProfs Chat comes with special features and services adaptable to today’s fast-paced world. In fact, it has emerged as a go-to solution for personalized, human interactions to bring customer relationships to fruition.
User feedback and survey tools
36. Delighted (Paid tool)
Delighted is one of the fastest and easiest ways to gather real-time, actionable feedback from your customers. It is trusted by Uber, Cisco, Slack, Bonobos, Instacart, Target, and thousands of other brands to measure, understand, and improve experiences.
37. Feedier (Paid tool)
Feedier is an experience management platform. It helps brands by engaging people with gamified feedback forms that capture both sentiments and behaviors. You can also create visual insights by integrating and feeding your own data in Feedier and measure against a standard reference. You can also trigger personalized action in your workflows that are secured.
38. SurveySparrow (Free and paid plan)
SurveySparrow is a platform that converts surveys into conversations. SurveySparrow, with a conversational interface, enables users to create and share highly engaging, mobile-first surveys that offer a chat-like experience.
39. Typeform (Free and paid plan)
Typeform lets you create surveys, quizzes, forms, or something completely new. Customize the design to speak your brand’s language. And, for your audience, it works on every device. You can integrate the tool with CRMS and other software, including MailChimp, Google Sheets, and Salesforce.
40. SurveyMonkey(Paid tool)
SurveyMonkey allows users to create, send and analyze surveys. Users can post the survey on various platforms like websites, social media handles, and more to get higher response rates. Surveys are helpful while doing customer satisfaction study through your products and services. You can also create employee engagement surveys to understand employee satisfaction within the organization.
41. Qualaroo (Free and paid plan)
Qualaroo is an automated research platform that collects useful insights from more users at scale and in less time possible.
Qualaroo helps you save time in research. From your mobile app to web app, you can deploy Qualaroo’s trademark nudge and use features like advanced targeting, dynamic insight reporting, sentiment analysis, and more.
42. GetFeedback (Paid tool)
Measure and improve your customer experience with mobile-friendly surveys along with powerful real-time analytics. With GetFeedback, you can build engaging, mobile-friendly online surveys in minutes. Distribute them through email, on your website, or through any customer service channel. Then translate your insights into action with real-time analytics and custom notifications.
43. Alchemer (Paid tool)
Alchemer transforms raw feedback data into actionable data. First, it helps customers collect the best feedback from any source, without hidden costs. Second, it makes it easy to integrate the feedback into your core business applications. Third, it helps customers consolidate and connect feedback across the organization. This helps companies accelerate from feedback gathering to feedback analysis to feedback action.
44. Checkbox (Paid tool)
Checkbox is a survey tool for individuals, teams, and enterprises and is available as a hosted subscription or on-premises (installable) software. You can create branded surveys, deliver and track invitations, and analyze results from any standard PC or mobile browser.
45. Google Forms (Free for individuals and paid for business account)
Google form is a survey administration platform that allows individuals and businesses to create, track, and analyze surveys. Google form has a simple interface and the ease of usability is higher.
46. Yotpo (Free and paid plan)
Yotpo is a leading eCommerce marketing platform that helps thousands of forward-thinking brands to accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. Yotpo also integrates with your daily use tools like Google, Instagram, eCommerce platforms, and more.
47. Survicate (Free and paid plan)
Survicate is an all-in-one customer feedback tool that provides website feedback surveys, surveys and forms, mobile app surveys, and feedback hubs.
Survicate integrates directly with popular Marketing Automation platforms and CRMs, including HubSpot, Marketo, Pardot, Intercom, and Salesforce.
Some other tools for website engagement you can use are:
48. ChurnZero (Paid tool)
ChurnZero is a real-time SaaS platform that helps subscription businesses fight customer churn. The platform is uniquely designed to integrate with CRM systems and tightly into an application or service. In doing so, ChurnZero helps businesses understand how their customers use their products. While doing so, it assesses their user’s preference for the tool and their likelihood to renew, and helps to automate and personalize the customer experience through timely and relevant touchpoints, including in-app content.
49. iPaper Displays (Paid tool)
iPaper Displays is built for digital catalogs and promotional banners, wherein a user can present their products on the front and center of the webshop. The tool is essentially designed for eCommerce websites. A user can bring about awareness campaigns, thematic campaigns, etc using the tool as part of their website engagement.
To create a display, one needs to upload the product images and the pricing model.
Hello Bar is a type of scrolling pop-up that stays in the fixed position on the top of a website. The tool helps in conversion optimization. This pop-up makes it easier for a user to navigate on-site and also gives ample space for advertising to the site visitors.
51. OneAll (Freemium tool)
OneAll software has come to the savior for all of us who want to quickly login to an application with a single click, be it Facebook, Twitter, or any other login channel. People prefer to login through a single click rather than login in using credentials that increase churns eventually.
52. Social Mention (Free tool)
Social Mention is a tool that allows you to easily track and measure what people are saying about your company, new feature additions, or any other topic on the social media landscape in real-time. Social Mention monitors 100+ social media properties directly including Twitter, Facebook, FriendFeed, YouTube, Digg, Google, etc.
53. Unbounce (Paid tool)
Unbounce helps you convert your visitors into leads, sales, and customers. Using our drag-and-drop builder, you can create and publish your own landing pages without needing a developer to code them.
54. Sprinklr (Paid tool)
Sprinklr helps brands execute marketing, advertising, research, care, and engagement initiatives across all modern channels. The platform currently provides insights from 23 social channels, 11 messaging channels, and hundreds of millions of forums, blogs, review sites, and news sites.
55. Sprout Social (Paid tool)
This is a social management platform that enables brands in establishing workflows on social media, connect with the audience, real-time collaboration, and turning social data into actionable and meaningful insights.
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