“Jones” may be one of the world’s most common last names, but it’s an emblem of star power in one of Toyota’s Super Bowl ads this year, which is packed with celebrities bearing that moniker.
The halftime ad promoting the Toyota Tundra stars actors Tommy Lee Jones, Leslie Jones, Rashida Jones plus one anomaly -- Joe Jonas, driving the truck in a hilarious all-terrain race. And it’s all set to the classic 1965 tune, “It’s Not Unusual,” sung by none other than Tom Jones.
The spot, one of a pair of Toyota ads running in the game, was created out of Saatchi & Saatchi L.A. It puts a twist on the famous phrase about competition, “keeping up with the Joneses.”