The Jeep Grand Cherokee L will be a newcomer to the three-row utility segment when it arrives at dealerships in the second quarter, but it won't need much of an introduction. Jeep will just have to let consumers know that the Grand Cherokee can haul a few more people now.
The nameplate is one of the most established in the industry, giving it immediate familiarity with consumers. The three-row version will bring that longstanding cachet as it faces off with fresh offerings such as the Hyundai Palisade and the fast-turning Kia Telluride. Higher trim levels could end up contending with the likes of Land Rover.
The Grand Cherokee's first three-row offering is stepping into the fray in Jeep's typical role as a premium option. The base rear-wheel-drive model starts at $38,690, while the lowest 4x4 price point is $40,690. The top trim surpasses $66,000. All prices include shipping.