Disney Scraps Plans for Snow White Premiere to Avoid Anti-Woke Backlash
Disney has scrapped plans to hold a star-studded UK premiere of its new Snow White movie over fears of an anti-woke backlash against the troubled live action remake of its 1937 animated classic. The Mail has the story.
As one of the most anticipated and expensive films of the year, it would only be right for Disney to roll out the red carpet for its forthcoming Snow White.
But the Mail can reveal bosses are refusing to hold a star-studded premiere in the UK for the movie over fears of backlash over ‘woking it up’.
Despite the release date not being until later this month, the film has already been lambasted for having a Snow White played by Latin actress Rachel Zegler and not including the “seven dwarfs” in the title.
What would usually be a big Leicester Square event full of lights and cameras for a £212 million live action remake of the 1937 cartoon film, instead there will be no celebration on British soil in an attempt to avoid anti-woke backlash. Instead there will be a “handful” of tightly controlled press events.
An insider told the Mail: “Disney are already anticipating an anti-woke backlash against Snow White and have reduced the media schedule to just a handful of tightly controlled press events.
“That is why they have taken the highly unusual step not to host a London premiere for the film and are minimising the amount of press questions that Rachel Zegler gets.”
The decision comes after Snow White actress Rachel Zegler was labelled “a walking PR disaster for Disney” having made controversial comments about her role.
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